About Me:
Here’s the thing, creativity has always been my happy place. I thrive on positivity, love seeing new ideas come to life, and believe collaboration achieves the best results. You could definitely say I’m a glass-half-full kinda gal.
With an associate’s degree in Fashion Merchandising & Marketing and a B.A. in Communications, my marketing journey began at Graham Webb International, a professional haircare company where I honed my brand management skills and learned the ins and outs of CPG. It was there that I first dipped my toes into everything from product development and copywriting to photoshoots and PR and discovered how much I enjoyed wearing a lot of hats (a theme that continues to this day).
From there I explored new creative worlds in sunglasses, entertainment, and even Halloween, before combining my two greatest passions: marketing and my dog, Ethel. That path led me to the pet industry, where I found my perfect fit.
With 20+ years of experience across pet, CPG, and lifestyle brands, I’ve led packaging innovation, product launches, and omni-channel marketing campaigns that blend creativity, strategy, and heart. A lot of heart.
Now it’s time for the next chapter in my marketing journey. Take a peek through my samples of work and let’s connect. After all, the rest is still unwritten.
